A bit of a shock in Waitrose on Saturday. (I know, I know - it's not by any means the most frugal place to shop but it's my nearest supermarket and it was simply chucking down . . . )
It was cheaper to buy out of season strawberries than in-season rhubarb. By quite a margin. 400g of Spanish strawberries cost £1.59. 400g of rhubarb - admittedly Dutch so it had some way to travel - was £2.99. I thought rhubarb was supposed to be a UK crop at this time of year.
It seems part of a growing trend I've spotted for shops to charge more for in season foods rather than less. Like Purple Sprouting Broccoli which is £1.75 for half a kilo in my local greengrocer. It's like 'we're doing you foodies a favour by stocking this at all so we're going to charge you through the nose for it'.
The only remaining arguments against buying out of season strawberries are the not insignificant factor of the air miles they clock up and the fact that they don't taste of anything (although I've found if you cut away the un-ripe white flesh by the stalk, slice and sprinkle them with sugar and let them macerate for 10 minutes they taste a whole lot better).
Maybe we should all be buying frozen fruit instead . . .
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